Action Heroes

  • Live Action
  • Colour Grading
  • Design & Animation
  • Edit
  • Music
  • Sound Design
  • Visual Effects & 3D

We partnered with agency TBWA\NEBOKO to create a new savings mechanism for Albert Heijn, the Netherlands’ largest supermarket retailer.

With Mum Scarlett, Dad Vince, daughter Zippy and son Rocky, the family of ActieHelden (Action Heroes) fly through the supermarket using throwing stars, jetpacks and acrobatic skills to ensure each and every customer gets a super-discount.

All Ambassadors expertise came together for the full (remote) creative production of the commercial, from live shoot through to character design, animation, VFX & 3D, edit, colour grade, music composition and sound design. This was a nice example of close interaction between the animation process and music production, where we could carefully create a driving and punchy track that heightens the feature-style, action hero feeling.


‘AH ActieHelden’ is the first campaign in an ongoing partnership between Albert Heijn’s in-house AH Studios and Ambassadors as a creative production partner.

Read more in Shots.