Always Been, Always Original

  • Visual Effects & 3D

Ambassadors had the pleasure to partner on VFX for the Adidas ‘Always Original’ SS22 campaign directed by Malakai.

The campaign recognises that women and non-binary people around the world have been pushing forward diverse takes on “originality” forever – it’s nothing new.

Across a series of short films, Adidas shines a light on nine change makers including environmental activist Isra Hirsi, director and writer Lena Waithe, illustrator Naomi Otsu, and entrepreneur Taqwa Bint Ali.

Our job in the studio was to help guide the energetic movement of the camera through each womxn and each story, ensuring smooth transitions and space for the cinematography to shine.

Read more on Highxstar.