This Is How You Dare

  • Visual Effects & 3D

We worked with B-Reel to turn the car commercial formula on its head for Hyundai’s ‘This Is How You Dare’ campaign.

Our task was to create sleek and surreal visual effects that seamlessly shift the viewer from one world to the next. At 80 km/h. After some careful pre-planning between Amsterdam and New York, we were on set for five nights in Buenos Aires to make this happen.

“This is the kind of work every Flame Artist dreams about,” says VFX Supervisor Inti Martinez. “It allows the artist to be involved in the whole project, from concept through to completion. Not to mention, the crazy fun night shoots that took us from one of Buenos Aires’ highest buildings to a boxing run, then a CraneTruck in a tunnel onto a basketball court.”

The spot has since had over four million views online and is running globally across broadcast, online, social, OOH, retail and print channels.

Read more on Campaign US.