Je Latere Ik

Evi’s latest campaign is built around a simple idea: the choices you make today are the ones your future self will thank you for.

In the film, a chef comes face to face with an older version of himself. This moment carries the emotional core of the story and needed to feel completely natural for the message to land.

Ambassadors created the older version of the actor using AI ageing, first defining what this future appearance should look like before applying it to the moving footage.

The initial AI results formed the base. From there, our VFX team refined the transformation by restoring details around the eyes, mouth, and teeth, correcting timing where needed, and carefully matching the ageing to the actor’s natural head movement.

Finally, color grading brought everything together, unifying the ageing, VFX work, and original footage into a single visual world.

The result is ageing that feels believable and fully part of the film, allowing the audience to focus on the connection between present and future.