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Brief

Interpolis and Dentsu Creative created a summer campaign built around these moments when things don't quite go as planned, told through simple sums. Subtle humor and relatable situations, where the answer always adds up to Interpolis.

We were brought in to take care of the music and sound design, with the challenge of finding a sound as characterful as the films themselves.

Execution

Instead of using a standard music bed, we went for something different: a quirky klezmer theme. Its playful, slightly tragicomic character complements the awkward situations in the films. The music gives each film its own rhythm and personality, while leaving enough space for the story to unfold naturally. The sound also subtly links back to Interpolis’ past, echoing the distinctive music used in earlier brand campaigns.

Result

A recognisable piece of Interpolis DNA, brought back in a fresh way, giving the campaign a distinctive sound that matches its subtle humour.