Ronald McDonald Kinderfonds – 40 Jaar

For 40 years, the Ronald McDonald Kinderfonds has kept families close in difficult times. We were honoured to bring their story to life through design, animation, and visual storytelling.

“We used a lot of warmth and light in our designs to give the story a positive tone. This way, the heavy message is told in a warm, subtle way.” says Nick Groeneveld, Head of Animation at Ambassadors.

“The story starts in cool, cold tones, but as the sun rises, the colours gradually become warmer — a visual reflection of Dieuwertje (the main character) getting closer to her goal.”

Made with care, together with our friends at TBWA/NEBOKO and Sony Music Benelux.