Start Your Own Shop

For Albert Heijn's "Start Your Own Shop" campaign, we brought a younger Jeroen van Koningsbrugge to life using de-aging technology.

AI models first generated a younger version of Jeroen’s face using a combination of machine learning and de-aging tools. While the results were impressive at first glance, they weren’t yet ready for production. The AI output introduced visual artifacts, such as misplaced details, overly smooth skin, and other subtle inconsistencies, that pushed Jeroen’s appearance into the uncanny valley, making him look almost human but slightly off. 

This is where craft makes the difference. By carefully blending the AI-generated face with Jeroen’s actual facial features, structure, and skin texture, and adding natural lighting, our VFX team restored the realism that AI alone couldn’t achieve. This resulted in a youthful, authentic, and instantly recognizable version of Jeroen. 

Interested in de-aging technology? Check out our article here.