Music Tips for Brands that Want to Turn It Up
Music is a tricky area for many marketers, LBBOnline speaks to Maik Cox and various other music experts to find out how non-experts can make sure that their musical choices fly high.
Let’s think ethically about how to use AI with voice artists (not instead of them)
Our CIO, Diederik Veelo, dives into the topic of ethics and AI in voiceover artistry in The Drum’s recent feature. What makes AI use ethical when it comes to voice actors? Transparency, consent, compensation and fairness stand at the core. At Vodoca, we’re challenging the narrative by innovating a model that aims to complement, not […]
What do agency leaders make of increasing ‘return-to-office’ demands?
Some interesting opinions about a topic that comes up regularly. Take a look at what agency heads, including our own Cansu Babacan, are saying about the pros and cons of the WFH debate.
When a song gets stuck… gets stuck… gets stuck in your head
You wake up, and before your brain has even warmed up, it starts to play that same piece of a song over and over. More than 100 years ago, Germans coined the term Ohrwurm- earworm – to describe the experience of a song stuck in the brain. Once they start, these little musical memories can […]
Exploring authenticity: Zon & Bram on the rise of documentary-style advertising
With shorts being a starting point for many directors, Zon van Noordwijk and Bram Koopmans, Editors at Ambassadors look at the synergies between condensed cinematic storytelling and advertising.
6 Key Takeaways from SXSW
Diederik Veelo, chief innovation officer, Ambassadors on insights that are shaping up to be game-changers for the way we interact with the world around us