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Ambassadors: ‘You win by thinking bigger’
Diederik Veelo discusses how Ambassadors combines creativity, technology, AI, and automation to help brands produce better work at greater speed and scale.
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AI as your creative partner
AI made content production faster. It also made a lot of it look the same.
We’ve shared a few thoughts below on where AI-driven production is heading, what’s changing behind the scenes, and how we’re continuously refining our approach at Ambassadors.
Next Gen Creators: Ecology of Synthetic
Ambassadors’ Generative AI Artist Matteo Volonterio on experimentation, distributed intelligence, and hybrid AI filmmaking
Breaking the laws of time
For decades, brand storytelling has been limited by what can be filmed right here and now. Want to show a character at an earlier age? You’d need a younger actor. A flashback? Archive footage or clever editing. Today, aging and de-aging with the use of AI tools changes the rules entirely. Hollywood has already […]
When tools change, story does not
I keep coming back to something I once heard about Toy Story. When Pixar released the first fully computer-animated feature in 1995, it wasn’t just a movie; it was a rupture in the fabric of animation. The story goes that Disney’s leadership pulled their animators into a room and said, “This is the future. […]
The new era of music production is now
AI – The buzzword that makes every creative’s heart race. And fair enough. We’re being flooded with “magic” tools that promise a masterpiece at the push of a button. The reality, of course, is more complicated. In this piece, Maik Cox, ECD at Ambassadors, explains how they’ve moved past the hype and are using AI […]