Jubileumtrekking
- AI
- Visual Effects & 3D
Brief
For Staatsloterij’s Jubileumtrekking, celebrating 300 years of the brand, we took a different approach from a traditional production. Instead of relying on a full shoot, we built a live-action feeling world from still photography by combining 3D, AI, and compositing.
Execution
Starting from a script by our friends at TBWA, we translated it into a storyboard that guided the location scouting in Leiden and the still photography shoot. From there, AI was used to introduce a low sun, creating a consistent cinematic lighting setup across all shots.
The balloons were animated in 3D and integrated into the shots through compositing. We shaped their interaction with the world using AI, allowing them to pick up environmental light while subtly casting their orange glow back into the scene.
Each shot required its own combination of techniques. Some leaned more heavily on 3D and compositing, while others were largely AI-driven. In certain shots, AI extended into camera work, adjusting angles and viewpoints, including generating a drone-like shot from a single still image.
Result
A commercial that feels captured in-camera, but, in reality, is fully constructed through a hybrid pipeline of photography, AI, 3D, and compositing.
Discover more of our work here.
